Given the heaping piles of shovelware released on Steam these days, sitting through half an hour of even the Popular New Releases sounds pretty tedious. Described as a “half-hour video featuring the latest Steam launches,” I have to assume it’s automatically scraping trailers (or parts of trailers) from either the Popular New Releases or New Releases tabs on the store, then playing them back for you in order. The Automated Show is also pretty simple to explain, though I admit that of the three it’s the one I’m least interested in. A good GIF doesn’t always mean a great game, but it’s an interesting way to window browse and see what catches your eye. Developers have enlisted similar tactics to great effect on Twitter and Reddit, using flashy GIFs to sell games like Clustertruck and Falcon Age. Micro Trailers are broken down by genre-“adventure games, RPGs, builders, and more” according to the description-but whether Valve reached out to specific high-profile games and developers for highlight clips, snipped clips internally, or let an algorithm handle it, I’m not sure. What’s unclear from this description is how large the pool of Micro Trailers is, and how automated the process. Valve’s scraped a bunch of trailers for six-second clips, the titular Micro Trailers, and “arranged on a page so you can digest them all at a glance.” Of the three Steam Labs experiments, this is probably the most self-explanatory. The three debuting alongside Steam Labs are dubbed “ Micro Trailers,” “ The Automated Show,” and “ The Interactive Recommender.” Keep in mind that I haven’t seen any of these in action yet, and am relying on Valve’s (fairly perfunctory) descriptions.
That’s how today’s announcement starts, and no, that Morse Code sorting technique isn’t real-or at least, it’s not part of this initial batch of experiments. For the first time, we’re giving these works-in-progress a home called Steam Labs, where you can interact with them, tell us whether you think they’re worth pursuing further, and if so, share your thoughts on how they should evolve.” “Behind the scenes at Steam, we create many experimental features with codenames like The Peabody Recommender and Organize Your Steam Library Using Morse Code.
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